BT Internal · Sperry Tree Care

Session Report — May 4, 2026

Resumed context session · Email approvals, Kit rebuild, Meta real-photo creative, open decisions
Completed This Session
📧
Kit WS2 Broadcast Stubs Recreated (9 emails)
All original WS2 stubs (IDs 23674286–23674298) confirmed deleted from Kit. 9 fresh stubs created via v3 POST. New IDs: 23982498 (Email 3, May 7) through 23982507. Email 5 (Spring Giveaway) needs a new stub — this is the giveaway drawing email, not the referral discount email. From: michele@sperrytreecare.com, audience: All Club Members (segment 540379). Content must be pasted manually — v3/v4 write ops completely broken.
Done
⚠️
Email 5 Identified — Spring Giveaway
Email 5 is the Spring Giveaway ("You and a neighbor could both win $500 in free tree care") — drawing mechanic where both referrer and referred are entered. Built Apr 30 2026. Hero: email_hero_spring_giveaway.jpg. NOT the $50 referral email or the winner announcement. Kit stub TBD (needs new stub before HTML paste).ew. (2) "15% member discount" — flagged pending Jason confirmation. Email 5 (Spring Giveaway drawing) sends May 7.
Review
🌐
Email 5 Approval Microsite Deployed
Shows CORRECT Email 5 preview — Spring Giveaway drawing for $500 in free tree care. Entry: book estimate OR refer a neighbor, both parties entered to win. Includes Kit draft link and approve/feedback mailto buttons.
sperry-email5-approval-may2026.jason-8ce.workers.dev
Live
📸
Meta Campaign Approval — Real Sperry Photos Loaded
Replaced all AI photo placeholders with 3 actual Sperry crew photos (KLP crew with pole saw, safety vest arborist, branded truck). Resized to 480px sq + 270×480 vert, base64 embedded (664KB total). All 3 ads PAUSED awaiting approval.
sperry-meta-approval-may2026.jason-8ce.workers.dev
Live
✉️
Michele Approval Email Draft Created
Gmail draft: "Your approval needed — Email 5 & Meta ads." Links approval pages. Email 5 = Spring Giveaway drawing ($500). Michele returns May 5. Michele returns May 5. Draft ID: r3734620544372567956.
Gmail Draft →
Draft
WS2 Kit Broadcast IDs — New Stubs (May 4, 2026)
EmailKit IDSend DateStatus
WS2 Email 3 — Member Offer23982498May 7 ⚠️Paste needed + promo decision
WS2 Email 4 — Testimonials23982499May 14Paste needed
WS2 Email 5 — Spring GiveawayTBD (new stub needed)May 7Paste needed after stub created
WS2 Email 6 — Hidden Risks23982501May 28Paste needed
WS2 Email 7 — Summer23982502Jun 4Paste needed
WS2 Email 8 — Referral23982503Jun 11Paste needed
WS2 Email 9 — Mid-Season23982504Late May/Early JunPaste needed
WS2 Email 10 — Removal23982505Jun 18Paste needed
WS2 Email 11 — Q3 Booking23982507Late Jul/Early AugPaste needed
Templates at: sperry-design-preview-apr2026 · Local: 4. Final Deliverables/Email Templates Apr2026/
Open Decisions Required
⚠️ URGENT — Email 5: Spring Giveaway — sends May 7 ✓
Email 5 = Spring Giveaway drawing ($500 free tree care, both referrer + referred entered). Kit stub needs to be created. Approval page updated with correct content.e 15% Club member discount active? Decide, then paste corrected HTML into Kit UI at app.kit.com/campaigns.
⚠️ Quo SOW Pricing Discrepancy
Live Quo SOW worker shows $7,500. Memory says $5,500. Needs resolution before Rob signs. Decide the number → Claude patches the worker.
✉️ Send Michele's Approval Email
Draft ready. Michele returns May 5. Email 5 (Spring Giveaway) targets May 7 — needs Kit stub created and HTML pasted after approval.
📸 Meta Ad Approval from Michele/Rob
3 ads paused with real Sperry photos. Approval required before unpausing. Creative is ready and loaded.
Backlog — Not Completed
🔧
Task 4 — Jobber Client Secret Rotation
Requires browser session at developer.getjobber.com. Not done this session.
Pending
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Task 8 — WS4 Kit Sequence UI Build
Create "Estimate Lead Warmup" sequence + paste 3-email warmup + 4-email Club Welcome via Kit UI. Paste guide: sperry-sequence-setup-apr2026.
Pending
🔗
Nginx Reload — Wyatt Request (open since Apr 10)
Follow up with Wyatt on outstanding nginx reload.
Pending
📱
Instagram Profile Update — Logo, URL, Category
Pending
💳
May 1 Payment Confirmation ($2,083.33)
Confirm receipt from Sperry.
Pending